I’ve been to the Addy’s with Insight Marketing Design twice now. If you are a student, I cannot encourage you enough to submit and attend the event. You wont find another time during the year where this group is assembled and you have the opportunity to meet, greet, and impress. Here’s a quick rundown of what it’s like for us.
Planning
- First, “The List” of items that we are planning to submit floats around the office for a couple of days. Items are added, removed, added again.
- A large section of the office floor is dedicated to all of the items we are entering. I’m sure there is some sort of organization, but I’m not really sure what that is.
- Final reviews of each item and it’s categorization are done before it is carefully placed in the entry box.
Pre-game
- I wouldn’t say the dress code is strict, and it’s certainly not enforced, but most everyone dresses nice. At least a step or two above every day clothes.
- Before we arrive at the event the IMD team has a little get together. Some food, some drinks, and then we head over together.
During
- Before sitting down, I like to take a walk around the reception area and look at all of the print materials that are on display. Some really great stuff every year.
- Usually there’s some sort of finger food. And it’s delicious.
- We sit down for the presentation as a group and enjoy the show. There’s lot’s of cheering, laughing, and occasionally the sound of a bottle of liquid rolling down the isles of seats.
- IF, we win the Agency Partners will go up and except the award. Unless, they get tired of walking up there, then they might point down the row and nominate someone else to accept.
